Profile
I'm a detail-oriented developer and creative professional who enjoys the challenge of solving complex problems and crafting intuitive, user-friendly applications. My journey into tech began with a fascination for how things work, quickly blossoming into a career building digital experiences. Outside of coding, I'm an avid hiker and photographer, always seeking the next adventure. I believe creativity and problem-solving go hand-in-hand, and my hobbies often inspire my work. I'm always eager to learn new technologies and collaborate with passionate people.
Skills & Expertise
Product Design
Skilled in creating visually engaging, user-focused product interfaces. Experienced in wireframing, prototyping, and iterating on designs based on user feedback to deliver impactful digital products.
Content Writing
Proficient in crafting clear, engaging, and purposeful content for web, marketing, and technical documentation. Adept at adapting tone and style for diverse audiences and platforms.
Social Marketing
Experienced in building and executing social media campaigns across multiple platforms. I use analytics and creative strategy to grow audiences and boost brand engagement.
Development
Strong front-end developer with expertise in CSS, Bootstrap, and JavaScript. I bring ideas to life with responsive, scalable, and maintainable code that enhances user experiences.
Photography
Passionate about visual storytelling, with experience in portrait, landscape, and event photography. My work has been featured in digital campaigns and web content.
Soft Skills
Collaborative team player, fast learner, excellent communicator, and creative problem solver.
Professional Experience
UX/UI Designer & Front-End Developer
2021 – Present
Creative Digital Studio, Toronto
- Led the redesign of multiple client websites, improving user retention rates by 30%.
- Developed custom CSS frameworks to streamline development workflows.
- Collaborated with cross-functional teams to deliver digital products on time and within budget.
Content Strategist & Copywriter
2019 – 2021
Freelance, Remote
- Produced web content and blogs for startups and nonprofits, increasing organic traffic by up to 40%.
- Developed brand voice guidelines for multiple clients, ensuring consistency across channels.
Social Media Coordinator
2017 – 2019
Maple Media, Toronto
- Grew social media following by over 15,000 across platforms through targeted campaigns and original content.
- Analyzed engagement data to refine strategies and improve ROI.
Education
Diploma, Web Development & Interactive Design
George Brown College, Toronto | 2015 – 2017
Certificate, Digital Marketing
Coursera (Online) | 2018
Additional Information
Technical Skills
HTML5, CSS3, Bootstrap, JavaScript, Figma, Adobe XD, Photoshop, SEO
Interests
Hiking, travel, photography, tech meetups
Most Recent Project
I recently completed a full-spectrum refresh for Ted's Cam Directory, an affiliate hub that integrates live data from the Chaturbate API. The project overhauled the platform's code, design, and architecture to create a faster, more engaging, and higher-converting user experience.
Key Achievements:
- CSS & Framework Overhaul: Refactored legacy stylesheets, introduced a modular utility-class system, and integrated Bootstrap 5 to ensure flawless responsiveness on all devices.
- UI/UX & Design Enhancement: Implemented a sleek, premium dark-mode UI that meets accessibility contrast standards, complete with fluid micro-interactions and custom SVG iconography.
- SEO & Content Strategy: Rewrote and expanded all on-page copy to blend SEO keywords with an authentic community tone, while tightening metadata and schema for rich search results.
- Performance & Architecture: Re-architected the site into crawl-friendly silos to reduce click-depth and optimized API calls with lazy-loading to cut initial page load times by nearly 40%.